Conversion rates are unsatisfactory for most companies. You’re not alone if you’re not happy with your conversion rate optimization. In order to boost sales and revenue, many companies look to improve their conversion rates. Having a good conversion rate also helps you to get a greater return on your investment when you are bidding for paid advertising (PPC).
To help you improve your conversion rate, we have compiled this list of conversion rate optimization (CRO) tips. Find out what’s trending and how you can improve your business’s performance by adjusting your marketing strategy.
Conversion Rate Tip: Keep forms short and easy to fill out
Another conversion rate optimization trend you’ll want to follow is shortening forms. For many businesses, a key component of CRO is capturing leads through forms. For 2023, you’ll want to ensure those forms are short.
While forms are an excellent medium for capturing important information about your audience, long forms often deter people from converting. People don’t want to spend a lot of time filling in multiple lines of information –– they want forms to be quick and easy.
That’s why short forms are a Conversion Rate Optimization Tip for 2023. By keeping forms short and only asking for the necessary information, you’ll earn more conversions for your business.
How to use this Conversion Rate Optimization Tip
When you create your forms, you can simplify them to only ask for the most important information. If you want to obtain more information, you can always follow up with those prospects later to get it.
So, for example, you may only ask someone for their name, email, and phone number. You can then use those communication channels to follow up and get more information from your subscribers.
Conversion Rate Tip : Share User’s Content when they make positive remarks about your company
User-generated content (UGC) is the next trend to include in this conversion rate optimization list. User-generated content involves posting and sharing posts where your target audience uses your products or services.
You can use UGC to give testimonials about your products or services from actual customers. By building your audiences’ confidence that they will also have a positive experience with your product or service, these authentic experiences can help you boost your conversion rate.
The more content you share with your audience, the more likely people are to convert.
How to use this Conversion Rate Tip
If you want to increase conversion rates, you should look for content that your audience shares. Using your brand name, product name, or hashtags in your content will help you find relevant content.
If you find user-generated content that you like, share it on your profile. On platforms such as Instagram, if you want to repost, make sure you ask permission first.
Conversion Rate Tip: Chatbots for customer service
Next on this list of conversion rate optimization trends is chatbots. To improve your conversion rate, you must deliver top-notch customer service. Poor customer service negatively impacts prospects –– 56% of users unfollow brands on social media due to poor customer service.
That’s why using chatbots is number two on this list of conversion rate optimization trends.
Chatbots enable you to provide top-notch customer service, even if your business is closed or you don’t have a customer service agent available. Website visitors can ask questions and have them answered by a chatbot. Not only do these shoppers get the answers they need, but they get a fast response, which makes them happy.
Overall, chatbots are a great tool to help you provide prospects with the information they need to become customers.
How to use this Conversion Rate Tip
You can improve customer service by installing a chatbot into your live chat software. Your website can be integrated with chatbots using platforms like chatbot.com, for example.
Conversion Rate Tip: Keep your checkout simple and easy
In addition to improving conversion rates, simplifying checkout processes will also be a top trend in 2023. People are not interested in jumping through hoops when it comes to checking out.
A lengthy or confusing checkout process will cause shoppers to abandon their purchases. Orders that require too many steps will be discouraged from being completed.
Furthermore, they may be deterred from purchasing if hidden or unexpected costs are encountered at the end of the process.
If you simplify your checkout process and make all costs clear, more people will convert and complete their purchases.
How to use this Conversion Rate Tip
Start by analyzing your checkout process if you’re interested in using this Conversion Rate Optimization Tip. Identify places where you can simplify or cut out steps for your target audience so they don’t have to spend as much time checking out.
Consider using a building block type approach. By entering their zip code, shoppers can instantly see their shipping costs and taxes. A special perk, such as free delivery, can also be seen in how much more they need to purchase.
By using this approach, shoppers can know how much they’ve spent before continuing. Thus, shoppers are not surprised at the end of the checkout process by hidden fees.
By simplifying and adjusting your checkout process to focus on the user, you’ll encourage more people to complete their purchases.
Conversion Rate Tip: A strong cart abandonment email strategy
Next on this list of conversion rate optimization trends is having a strong cart abandonment email strategy. Abandoned carts are a common occurrence in online shopping, so it’s critical to have a strategy in place to combat the issue.
Not only does today’s world offer a lot of options, but it’s also a busy world. People often get distracted by all their options or need more time to think before purchasing. As a result, many people will abandon their shopping carts and forget about them.
That’s why you must hop on the abandoned cart email strategy trend.
By sending abandoned cart emails, you can capture some of those conversions for your business. On average, 45% of abandoned cart emails are open. On top of that, conversion rates increase 18% after sending abandoned cart emails.
It’s an effective strategy to help you recover lost sales and boost revenue for your business.
How to use this Conversion Rate Tip
An effective cart abandonment email strategy is next on this list of conversion rate optimization trends. A strategy to combat abandoned carts is essential in online shopping, as they are a common occurrence.
As well as having many options, today’s world is also very busy. When people have so many options, they often get distracted and need more time to think before making a decision. This results in many people abandoning their shopping carts and forgetting about them.
You must take advantage of the abandoned cart email strategy trend.
Sending abandoned cart emails can help your business capture some of those conversions. A typical abandoned cart email has an open rate of 45%. Moreover, after sending abandoned cart emails, conversion rates increase by 18%.
Your business can boost revenue and recover lost sales using this strategy.
Conversion Rate Tip: Fast websites convert better
The biggest Conversion Rate Optimization tip for 2023 is to have a fast website. The world of today is fast-paced, so a slow website is no longer acceptable. Slow-loading websites increase shopping cart abandonment by 30% – people want to make their purchases quickly.
Websites that take too long to load lead to abandoned carts, as well as revenue loss. The loss of revenue caused by slow-loading websites is $2.6 billion a year. Your website must load quickly if you want to increase conversions and revenue.
Shoppers can browse your website easily and find what they need quickly if it loads quickly.
How to use this Conversion Rate Tip
Check how quickly your website loads now with this conversion rate optimization trend. To check your website’s load time and fix any problems you may encounter, you can use a tool like Google Page Speed Insights.
A slow website is revealed by metrics from a Google Page Speed test. You can improve your load times once you identify the issues in Page Speed Insights.
Website load times can be improved by:
- Image compression
- Enhance server response time
- Make use of browser caching
- Coding should be optimized and minified
Conversion Rate Tip: Personalization for users
In every year’s report on conversion rate optimization, you’ll probably see personalization on the list. Personalized marketing continues to play a critical role in helping businesses generate more leads, sales, and revenue.
Using personalization, you can deliver an experience tailored to each individual in your target audience. The audience doesn’t have time to waste on irrelevant promotional offers and promotions when there are so many companies competing for their attention.
Your marketing should be tailored to your prospects’ needs to keep them engaged.
How to use this Conversion Rate Tip
Try incorporating personalized aspects into your marketing campaigns if you want to take advantage of this Conversion Rate Optimization trend. In an email, using a prospect’s name is a common method of delivering a personalized experience.
By delivering content based on a user’s interests, you can also customize their experience. Segmenting your email lists and personalizing your website will allow you to provide your audience with the most relevant experience.
Conversion Rate Tip: Mobile-optimized websites
Did you know that over 40% of online transactions happen on mobile? More people use their mobile devices to shop than ever, so it’s critical to have a mobile-friendly website. That’s why, next on this list of Conversion Rate Optimization Tips, we’re talking about mobile-optimized websites.
Having a mobile-optimized website means that you deliver a positive mobile experience for your audience. Since these devices are smaller, your website needs to scale to your audience’s devices to ensure a positive experience.
A positive mobile experience is critical to your business’s success –– 52% of people are less likely to engage with a company that has a poor mobile experience.
When you have a website optimized for mobile, people are more likely to shop from you, which increases your conversion rate.
How to use this Conversion Rate Tip
Responsive design enables your website to adapt to whatever device your audience uses to access your website. Whether it’s a smartphone or tablet, your audience will have an experience that fits their device’s screen, so they can browse and shop with ease. To stay on top of this conversion rate optimization trend, start by integrating responsive design into your website.
Patricia has worked in digital marketing for 12 years.
And is the author of two books on the subject
