What Is Digital Marketing?
Digital marketing is a form of marketing and advertising used in promoting and selling services or products through the internet. It often means leveraging different online marketing channels such as search engines (Google), social media networks (Facebook, LinkedIn, Instagram), and email to reach your target potential customers.
Our digital marketing service utilizes our search engine optimization (SEO) and marketing skills to drive new customers to your site.
At Codzr we don’t limit ourselves to specific industries. We have the professional experience to build a custom website for any sector and use multiple digital marketing services to assist you.
Social Media Advertising
Organic posts aren’t the only way to reach your audience through social media. You can also use paid social media ads to reach qualified leads. At Codzr, we offer B2B (business 2 business) social media advertising services that help take your sales to the next level.
We will publish and promote authentic thought leadership that will resonate with your audience on social media. Make your content stand out to showcase your experience and the quality of your product or service. Also, at Codzr we understand what it takes to deliver incredibly complex and lengthy conversion journeys in B2B companies through thought leadership – driving credibility, visibility, and sales
We would love to partner our social media advertising experience and production skills with your company. At Codzr we think our brand and online marketing experience merged with your industry experience can achieve something special. In short, we can manage the entire process of your paid social media campaigns.
Google Search Advertising (PPC)
Why Not Just Use Free Methods?
Even social media marketing has become more difficult for many organizations. Not long ago, most social media platforms allowed businesses to reach millions of potential customers for free organically. However, over time, social media companies have begun to ask advertisers to pay more to get their content in front of their potential customers. This becomes an issue because not all companies have the resources to launch and support social media advertising or organic content campaigns at scale.
Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort, and a relatively large investment of capital before you see the results.
Immediate Impact With Search Pay Per Click Advertising
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
Pay per click search advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their company’s products and services in front of the right people at the right time and in the right place.
Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate.
Ad Design And Development
When you choose Cozdr as your digital marketing partner, we will help you create stunning graphical and video ads that catch your audience’s interest. From start to design, we handle every part of the process for you. We’ll help you create ad text and custom images that drive customers to click and learn more about your business and services.
Our professional designers are always prepared to listen carefully to your idea and design the best advertisement based on that idea. We assist our partners in setting up and managing social channels and successful paid advertising campaigns.
Digital Marketing Ad Targeting
A critical component of creating social media ads is reaching the right people. At Codzr, we’ll help you define your target audience to put your ads in front of the right people. Since we are talking about a paid ad campaign its important in terms of Return on Investment (ROI) of the campaign to make sure we have your ad in front of a real potential buyer.
If you’re selling dog food for example, it’s important you target people who have shown interest in other dog products or websites and are likely to have a dog.
Tracking The Performance Of Your Ads
At Codzr when we launch your ad campaign, we want to monitor the feedback data to ensure they are driving results for your company. If the ad is not performing as well as expected we may tweak or change parts of the text, video or script to increase conversion ratio. It is this process of improvement based on data that often results in the most successful ads.
A Great Content Strategy Is Essential
Content marketing is a strategy used to attract, engage, and keep your audience through the creation of content they will find interesting. This approach not only demonstrates your expertise but also promotes awareness of your brand.
We produce great, relevant content that gets you noticed and drives quality traffic to your website. Regardless of who your audience is, we’ll get their attention and interest. No matter what your budget is we will devise a content strategy that keeps you relevant in the eyes of your target customers.
What We Do For You
Discover how our Codzr digital marketing services can grow your online presence, increase your sales, and improve your customer loyalty
Devising campaigns
Devising campaigns or working with you to adapt existing campaigns.
Design
Creating posts and campaign assets, amending and enhancing as an ongoing process.
Audience profiling
Who are your current audience? Who would you like to add to this and how can you go about that?
Ad Testing
Testing and monitoring the ad to make sure the ad is being shown to the desired audience and that they are converting.
Campaign management
We manage the advertising campaign scaling down to perfect or scaling up to get more customers.
Reporting
We will analyse and measure how your campaign is performing to ensure consistent value.
